Steve Shull

Cultivating Relationships with Steve Shull

This 4-week course empowers real estate professionals to build a relationship-driven business rooted in authenticity, trust, and human connection. Through practical tools and Tactical Empathy techniques, agents will learn to deepen existing relationships, create consistent personal touchpoints, and foster a loyal community that drives repeat and referral business.

Starts Thursday, May 8th.

What You’ll Gain:

✔ Understand what cultivating relationships truly means.

✔ How to generate more repeat and referral business.

✔ How to build authentic connections that go beyond transactions.

✔ We'll explore the difference between transactional relationships and truly cultivated ones.

✔ Understand how Tactical Empathy is the core of cultivating relationships.

✔ Live role-play scenarios where we will apply Tactical Empathy to uncover deeper needs and desires.

✔ Learn how to create systems for relationship cultivation without relying on CRM.

✔ We'll explore personal touch points (like handwritten notes, spontaneous calls, meaningful gifts).

✔ How to create a community of advocates and ambassadors.

What’s Included:

The program starts on Thursday, May 8th and meets every Thursday from 1 - 2 PM PT for 4 weeks.

May 8th | Week 1: The Foundation of Trust & Loyalty

  • Building authentic connections that go beyond transactions. Exploring the difference between transactional relationships and truly cultivated ones.

  • Leading with love and genuine curiosity.

  • The importance of consistency, reliability, and presence.

  • Showing up for people in a way that feels personalized, not generic. 

May 15th | Week 2: Making People Feel Seen & Understood

  • Helping people feel understood is the key to deepening relationships.

  • Cross the Street: Understanding the world from the other person’s perspective.

  • Emptying Your Bucket: Detaching from outcomes and being fully present.

  • Practical use of Calibrated Questions, Dynamic Silence, and Summaries to improve communication.

May 22nd | Week 3: Consistency & Intentionality 

  • The discipline of staying in touch and adding value over time.

  • Personal touchpoints (handwritten notes, spontaneous calls, meaningful gifts).

  • The value of intentional follow-ups and check-ins based on genuine interest, not marketing prompts.

  • Applying 'The Favorite or Fool Approach' to relationships—are you their favorite or a fool who only reaches out for business? 

May 29th | Week 4: The Long Game—Building a Loyalty Ecosystem

  • Shifting from individual relationships to building a network of loyalty and trust.

  • Reciprocity: Giving more than you take.

  • How to build advocates who feel invested in your success.

  • The art of deepening relationships through shared experiences and values.

Pricing:

$1,000 (One-Time Fee)