Steve Shull Performance Coaching
Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents.
After 32 years and over 60,000 hours of one-on-one coaching, he knows more about real estate agents' daily struggles than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives. He teaches that approach through his coaching platform, Performance Coaching, and his three books: Real Estate Is Not Rocket Science, The Real Estate Team Playbook, and The Full Fee Agent.
Steve’s Specialties
Mindset Mastery for Lasting Success
Learn how to shift from chasing deals to building a sustainable, balanced business through mental clarity and focus
Empathy-Driven Client Influence
Adopt cutting-edge communication techniques to make clients feel truly understood, empowering you to influence decisions with trust and confidence
Process Optimization for Scalable Growth
Implement efficient workflows and data-driven decision-making to create a scalable real estate practice that maximizes results.
“This blew my mind. Best advice I’ve heard in years.”
“There’s a reason so many agents recommend him.”
Steve's Programs
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Cultivating Relationships with Steve Shull
This 4-week group course empowers real estate professionals to build a relationship-driven business rooted in authenticity, trust, and human connection.
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The Full Fee Agent in Practice
The official companion video course to The Full Fee Agent book. This course will teach you how to shift from chasing clients to attracting them.
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1-1 Coaching With Steve Shull
Work 1-on-1 to create a custom success plan, and your coach will hold you accountable for executing it every week.
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6 months | 1-1 Coaching With Steve Shull
Work 1-on-1 to create a custom success plan, and your coach will hold you accountable for executing it every week.
(this is a 6-month commitment)
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1-on-1 Coaching with Laurie Gilmore
Laurie is a real estate broker who has built a thriving business entirely composed of repeat and referral clients.
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1-on-1 CRM Coaching with Caroline Wilkins
Work 1-on-1 with our CRM expert, Caroline Wilkins, to get your CRM into shape and learn how to fully leverage its power to grow your business.
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5-Hour Marketing Makeover
Work 1-on-1 with our Marketing & Branding expert, Lauren Mitrick Wood, to make your brand feel uniquely YOU, everywhere you show up.
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14-Day Free Trial - Daily Accountability Calls
Bookend your day in the best way possible with morning and evening group coaching calls.
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Daily Accountability Calls | The Business Building & Live Role Play Program
Join two live group coaching calls every day - business building in the morning and role play in the evening.