Steve Shull Performance Coaching

Steve Shull is a former linebacker for the Miami Dolphins, where he played under legendary coach Don Shula and was one of the tri-captains in the 1982 Super Bowl. When an injury forced him to change his game—literally—he pivoted into finance, then real estate, and found his calling when he started coaching other agents. 

After 32 years and over 60,000 hours of one-on-one coaching, he knows more about real estate agents' daily struggles than anybody in the world. That insight has led to a unique approach that takes the fear and the fight out of real estate, allowing agents to build stronger businesses while actually enjoying their lives. He teaches that approach through his coaching platform, Performance Coaching, and his three books: Real Estate Is Not Rocket Science, The Real Estate Team Playbook, and The Full Fee Agent.

Steve’s Specialties

Mindset Mastery for Lasting Success

Learn how to shift from chasing deals to building a sustainable, balanced business through mental clarity and focus

Empathy-Driven Client Influence

Adopt cutting-edge communication techniques to make clients feel truly understood, empowering you to influence decisions with trust and confidence

Process Optimization for Scalable Growth

Implement efficient workflows and data-driven decision-making to create a scalable real estate practice that maximizes results.

“This blew my mind. Best advice I’ve heard in years.”

“There’s a reason so many agents recommend him.”

Steve's Programs

  • 1-1 Coaching With Steve Shull

    Work 1-on-1 to create a custom success plan, and your coach will hold you accountable for executing it every week.

  • 1-on-1 Coaching with Laurie Gilmore

    Laurie is a real estate broker who has built a thriving business entirely composed of repeat and referral clients.

  • 1-on-1 CRM Coaching with Caroline Wilkins

    Work 1-on-1 with our CRM expert, Caroline Wilkins, to get your CRM into shape and learn how to fully leverage its power to grow your business.

  • 5-Hour Marketing Makeover

    Work 1-on-1 with our Marketing & Branding expert, Lauren Mitrick Wood, to make your brand feel uniquely YOU, everywhere you show up.

  • 14-Day Free Trial - Daily Accountability Calls

    Bookend your day in the best way possible with morning and evening group coaching calls.

  • Daily Accountability Calls | The Business Building & Live Role Play Program

    Join two live group coaching calls every day - business building in the morning and role play in the evening.

The Steve Shull Difference.

“Steve Shull’s coaching is hands down the best decision and investment that I have ever made in this crazy world of real estate! Whether you want to grow your business, grow a team, enter the luxury market, finally find work/life balance, hire a rockstar assistant, or position yourself for retirement—you have come to the right place! Steve will always tell it to you straight and point you in the right direction to find YOUR definition of success.”

Dream Big

Be Solutions Driven

Maximize Your Strengths

Obsess About Opportunity

Collaborate Without Ego

Bounce Back With Passion

Move Fast

Learn From Reality

Dream Big • Be Solutions Driven • Maximize Your Strengths • Obsess About Opportunity • Collaborate Without Ego • Bounce Back With Passion • Move Fast • Learn From Reality